Every day more and more people are ditching their desktop computers and getting online using a phone or tablet. Older websites designed to be displayed on a desktop or laptop computer are not going to look appealing to a person seeking services on the smaller screen of their smart phone. To ensure maximum exposure, with an attractive display across all device types, we build responsive websites. This means your site will automatically conform to fit the device the site is being viewed on, regardless if it is a phone, tablet or computer screen. The result is simple navigation and a wonderful layout for all of your site’s visitors.
Geo Targeted Google Adwords PPC (Pay-Per-Click) Campaign
To drive the most possible traffic to your Morbiz marketing site we utilize high value, pay-per-click (PPC) campaigns as a mainline marketing effort for our clients. Google AdWords is a diverse tool that allows us to put you in front of potential customers looking for the exact services you offer your community. You’ll be found at the top of Google search results and be seen by people searching for businesses like yours in your area in ads on a variety of big name websites. We will build and routinely analyze your PPC campaign so that it continuously delivers new customers to your business.
Social Media Setup & Management
Leaving social media out of marketing efforts can be a fatal mistake for your business. People regularly use Google+, Facebook and Twitter to find and connect with local companies. We will set up these pages for you if you haven’t already, or assist in the management of pages you’ve already created. We’ll post valuable content to your social channels, putting you in front of new, repeat and potential customers every month. These social sites also encourage customers to leave reviews, giving you even more online credibility.
Hyper-Local SEO (Search Engine Optimization) Strategy
Content is king when it comes to online marketing. It isn’t just about back-links anymore! Our tactical search engine optimization utilizes localized efforts to ensure you’re found organically by people in your community. Correct page naming, quality body content, a solid navigational and domain name structure, internal linking, title tags and thorough META descriptions are all vital to your site’s success. Your site is 100 percent designed with hyper-local SEO in mind in order to deliver the best possible results. We’ll also add new content every month via your site’s blog, ensuring fresh results for new and returning customers. While true success from organic results can take time to be reached, we jump-start your business’ success by establishing numerous pipelines to reach your customers. ** Please note that Google does not verify or support SEO results.
Reach your customers wherever they are. We offer opt-in mobile text marketing that allows you to deliver special offers, exciting news and more to new, potential and repeat customers. Nearly 100 percent of text messages are opened by the receiver, and as much as 25 percent of special offers are forwarded, putting you in front of even more clientele!
Call Tracking & Recording
We use special phone numbers and call recording to monitor your business’ campaign success. We review incoming phone calls to your call tracking number to ensure that you are continuously receiving meaningful inquiries from potential customers. Getting calls for services you don’t sell is a waste of time, we’ll make sure that doesn’t happen.
Monthly Analytics Reporting
To ensure that your campaign is a success we provide a monthly analytics report and a phone review of our findings. Your extensive MORBiZ campaign report, complete with Google Analytics®, shows you an in-depth view of the number of visits to your website from all directions, i.e. your Google Adwords Campaign including clicks, impressions and monthly costs. Your report also includes statistics on call volume, email contact inquiries, organic visits, outbound links and more.