Search Engine Optimization, or SEO for short, is probably a term you’ve heard a lot when talking about Internet marketing, but have you put it fully into practice? The goal of SEO, which primarily includes free tactics, but paid options are a great addition, is to get your business to show up on the first page of Google or other search engine query results. Since people rarely move past the first page of results, showing up in the first bunch is the best way to ensure people find your business when looking for the services you provide in the area that you provide them. To boost your web presence make sure that your business is utilizing these SEO practices.
The most important thing that you can do in your SEO campaign is ensure that your website is fully optimized. Not only does this mean having copy that is written using terms that will help your business appear during online searches, but also using proper tags behind the scenes, as well as utilizing a responsive layout. To keep your website at the top of search results it is also important that it is regularly updated.
Fresh Content - Fresh content, as in, new additions to the website, should be added regularly so that the site is continuously indexed by Google. Your fresh content could come from a tool such as a blog.
Using social media is a perfect way to grow your web presence organically. While there are paid options for promoting content on Facebook, Twitter and the like, simply existing and being active on these networks provides another place for your business to be found. As your followers grow, so will traffic to your website, which can often be directed by sharing links to your company’s blog.
If you’re not using video marketing for your small business, you’re missing out. Now, this doesn’t mean buying a TV ad spot or spending thousands of dollars on expensive equipment and actors! A video can be created quite inexpensively to accurately reflect your business’ offerings, goals and achievements. This video can be hosted on YouTube, displayed on your website and distributed through a variety of channels, all helping to boost SEO. Relevant video search results always display above standard text results in search engine queries, giving you yet another upper hand.
One way to ensure that your business is listed above all others is by using a pay-per-click Google AdWords campaign. This type of campaign utilizes keywords based off your business’ provided services that, when searched for, will boost your site to the top of the search results. It is an affordable method of making sure your business is found. To maximize efficiency and proper ad spend it is crucial that this type of campaign is handled by a professional online marketing and AdWords specialist.
In reality, these tactics can help boost your web presence, but it doesn’t come without time and effort. To strengthen your web presence without wasting time or money it is best to use a team of web marketing experts , which will allow you to run your business, while they bring you new and return customers day in and day out. If you’re interested in utilizing the above tactics, or a number of others that are sure to increase your web presence, you need to contact the Internet marketing pros at MORBiZ. We offer multiple solutions that drive business on and off the web. To learn more about our services or to request a free consultation don’t hesitate to give MORBiZ a call at 1-855-266-7249.
If you ask ten people what app, which is short for application, they use on their phone the most or which is their favorite, you will likely get ten different responses. However, if you ask those people WHY they use those apps, you start to find some similarity in their answers. For many people they use them to stay connected with friends and family via communication or social apps, for some it’s shopping apps that help them save money, yet others may even say they use apps to find love. The point is, people use lots of apps, for lots of different things everyday, and your business can benefit from the app craze.
I thought apps were just for games?
A common misconception about apps is that they are just games. Frankly, just about anything you do on your phone uses an app. Yes, games are also apps, but apps are also how you message people, how you go online, how you get directions, how you order many items, including pizza. Apps are what maximizes your phone’s capabilities.
What does a small business app offer?
A small business can greatly benefit from an app, even if it is a service based, brick and mortar operation. At its base, a small business app will help you stay in touch with current, past and potential customers.
Instant Contact - Your app will provide an easy means of communication for your customers. Once they download the app they will be able to call or otherwise contact your business at the touch of a button.
Loyalty Programs - Many apps offer loyalty and referral reward programs. This provides incentive to customers to return to your business again and again, all while telling their friends and family about your awesome services.
Push Notifications - If you want to advertise a special event, sale or other promotion, a push notification can be sent to all of the users of your app, informing them about this unique opportunity.
A custom mobile app is a great way for any small business to stay in touch with customers while growing their client base. To learn more about how a custom mobile app for small business can help boost your bottom line reach out to the professional small business marketing team at MORBiZ. We offer a large number of solutions that help SMB owners extend their reach on a daily basis. We’d love to provide you with a a free consultation about the use of apps, websites, video or other tools that can help grow your business! Call MORBiZ at 1-855-2MORBIZ to get started today!
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