Just because you don’t sell anything online doesn’t mean that your business doesn’t need to have an online presence. No matter what sort of company you operate, from a hair salon to an auto repair shop, and everything in between, it needs to have a strong web presence if you want it to remain successful in today’s day and age. People utilize search engines such as Google to find the products and services they need everyday, and if your business isn’t coming up in search results, you’re losing customers. The following are four tools that your business needs to remain viable.
The most important element of web presence is a business website. Without a website you’ll struggle to exist online, and off. A well designed, SEO’d (search engine optimized) website is going to show up in search results, provide a destination for targeted PPC (pay-per-click) ads, such as Google AdWords, and ultimately be a place where new, old and potential customers can learn about your business, make appointments or place orders and learn how they can get in touch with you offline.
To keep your website relevant it should be regularly updated. A wonderful way of keeping your site’s content fresh, which helps its ranking in search results, and provide your customers with valuable information is to have a blog. You can confirm your authority in your trade in your community by offering expert advice, tips and other info to customers that will keep them coming back for more time and time again.
Facebook, Twitter and Google Plus and a myriad of other sites offer ways to connect with your customers quickly and effectively. By maintaining a social media presence you can regularly interact with new, potential and returning customers. It is on these platforms you will be able to address concerns, offer promotions and a share valuable content, all in real time and in the public sphere. As you grow your social media presence you can be sure the number of customers walking through the door will increase as well.
More than half of all online browsing is done on mobile, and much of it via an app. Building a custom mobile app for your small business is a great way to engage with your customers. A mobile app can allow clients to make appointments, get directions, earn loyalty rewards, make referrals, leave reviews and so much more. It’s surprisingly affordable to have a custom app built for your business.
You shouldn’t be scared of getting your feet wet when it comes to building a web presence, but to ensure it is done quickly and done right, it’s never a bad idea to enlist a team of Internet marketing experts. At MORBiZ, we take great pride in our ability to foster and grow web presence for SMBs businesses across North America. We’ll work with you step by step to develop an online plan that fits your business’ needs from the website to the custom mobile app . Give the team at MORBiZ a call at 1-855-2MORBiZ to learn more about our online marketing and web presence services.
Whether you know it or not, your business exists in directories all over the Internet on sites such as Yelp, Angie’s List and Yellow Pages. On the surface this is great, as these listings provide multiple ways for your business to be found, alongside your website. Unfortunately, many business profiles on these sites are setup automatically and may not contain accurate information about your business. If the phone number, address, services and even business name is inconsistent across these search directories it can hinder your business’ search ranking, which translates to less customers. Fortunately, an Internet directory clean up service can be used to reverse and prevent any possible damage to your web presence done by these automated listings.
Claim & Edit Existing Listings
When a web technician tackles the huge list of Internet directories that may include your business the most important thing that they will do is ensure that your business’ information is properly displayed. Accuracy is key to boosting your web presence and preventing the chance of customers not seeing your business in a search. The technician will manually claim any existing listings in order to check and correct your business’ phone number, address, email address and business name. When possible, the technician will also add or revise any business description to ensure that it properly articulates what products and services your business offers. Aside from ensuring all contact information and business descriptions are correct the technician will also upload your current logo and other photos when appropriate.
Create New Listings
For ultimate results, the web presence directory clean up technician will create new listings on any directories in which your business is not currently listed. The more places your business is found with proper information, the better for your overall search ranking. When completing a new listing on any web directory the technician will take great care to ensure it accurately represents your business in terms of contact info and an explanation of products and services. They will of course add any visuals to complete the listing.
It can be extremely time consuming to correct improper business listings found throughout the Internet. By using MORBiZ’s Internet Directory Clean Up Service you won’t have to spend your days behind a keyboard seeking out false info, you can leave that to us. Our Web directly clean up service is the quickest, most affordable way to enhance your business’ search ranking. To learn more about directory clean up , or any of our other web marketing services, call 1-855-2MORBiZ to speak with a friendly representative today!
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