We all use mobile apps on our smartphones and tablets every single day. We use them to stay in touch with friends. We use them to play games and get the news. We use them for directions and we use them to find dates. But does your small business offer an app to its customers that can allow them to stay connected, save money and more? Many small businesses have strayed away from offering an app, fearing the cost of development. While cost may have been an issue in the past, new build out strategies allow for fast and beautiful app creation for all types of businesses, including yours. Small business custom mobile apps can include a number of great features, including the following.
If you want to keep your customers coming back time and time again be sure to utilize a loyalty rewards system that is available through your mobile app. A popular way to do this is electronic stamp card that once filled out offers a free or discounted service or product.
Keep your clients entertained and hoping for discounts by giving them a one time or recurring electronic scratch card. Their card could reveal big savings!
If one of your customers refers another to your business you can now say thank you through a referral program that can be designed to fit your needs. This often provides a discount or free service to the referral source.
One Click Appointment Scheduling
Making appointments shouldn’t be difficult. An app can allows clients to schedule an appointment without hassle.
Many people want to know how much a product or service will cost before committing to coming into the place of business to receive it. An estimate request allows your clients to send detailed information about their needs and you can reply in kind through the app or via email.
MORBiZ offers high quality custom mobile apps for small and medium sized businesses that are designed to keep customers engaged. These simple to use custom mobile apps will ensure you’re always just a click away. With push notifications you can remind your customers of sales, special events and other information that is relevant to their needs, just as if you’re sending a text. If you would like to build a custom mobile app for business call MORBiZ at 1-855-266-7249 to get started today.
By definition, web presence is the location on the World Wide Web where a person, business or other entity is represented. There can be, and often are, multiple online venues in which a person or business can be found, thus increasing their web presence. For your business, it is important that you can be found all over the web, and that the information shared at each of those places is accurate. Accurate and wide reaching web presence can help drive business, even if your primary services are conducted offline. Let’s look at six of the most important aspects of commercial web presence.
The first, and often the most critical, aspect of web presence is the business’ website. The website needs to be written in a manner that will ensure people are able to find it when searching for the goods or services you provide through search engines. Not only does this include the readable text, but the tags and meta data of the website as well. This culminates in a site rich in search engine optimization (SEO) that is also reader friendly.
Another component of your web presence, which is often integrated into the website, is a blog. A blog ensures that there is constantly fresh material being loaded onto the site. This in turn keeps the site properly indexed in search engines, helping to boost search results.
Paid Search Advertising
Utilizing paid advertising for search results, such as Google AdWords, is a surefire way to keep your business listed at the top of results. It is important that AdWords campaigns are managed by someone highly trained in the platform, so you do not waste any time or money.
The use of video is key in capturing additional SEO as well as allowing your business to be found in non-traditional mediums. Video, which can be surprisingly inexpensive, is great for distributing through multiple video sites, including YouTube. Websites that have relevant videos on their homepage that are hosted on YouTube are much more likely to show up near the top of search results than sites that don’t.
Facebook, Twitter and Google+ are three sites your business needs to be active on if you want to maximize your web presence. Social media posts are a great way to stay connected with current, future and past clients. Additionally, the posts and pages themselves can be indexed and found in search results on Google, Bing, Yahoo and so on.
Online Directory Listings
Your business needs to claim and maintain the many online profiles set up for it automatically by sites like Yelp, Yellow Pages, Angie’s List and others. What is very important about your business’ listings on these sites is having coherent and accurate information across them all regarding your phone number, business name, address and so forth. Inaccuracies could hurt your business’ placement in search results. A directory cleanup service can be used to make sure all information is correct.
Web presence is highly important for all businesses, even those that don’t do any deals on the web. If you’re looking to drive business by building your web presence don’t hesitate to contact the Internet marketing professionals at MORBiZ. We utilize all of the above methods and others to ensure that your business is easily found by the clients and customers. Give us a call at 1-855-2MORBiZ ( 1-855-266-7249 ) to learn more or to boost your web presence today.
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