How a properly managed adwords campaign can save advertising dollars

  • By jayg
  • 30 May, 2017

Paid online advertising works great, when it is properly managed. The most common form of Internet advertising is pay-per-click, which only costs the business when ads displayed in search results from Google and related sites are clicked on. Seems like a great deal, doesn't it? Well, It can cost your business a whole lot more than a missed sale if the campaigns are setup incorrectly, as there are variables including bidding costs for ads to display, keywords and more. Google adwords is a monstrous tool, used by all types of businesses, big and small, around the world to drive traffic to their websites. No matter your location, or your business type, you'll want an adwords professional at the keyboard when it comes to your PPC campaigns in order to minimize advertising waste. Here are six ways a well managed adwords campaign will save advertising money.


Identifying the Right Keywords & Keyword Types

When it comes to adwords, creativity isn't necessarily king. Adwords offers a limited space in order to get a sales pitch across, and those few words needs to offer the information necessary to get a user to click on your ad. An adwords pro will have access to unique tools that will help identify the most searched for terms surrounding your business' products and services, in relation to your city or neighborhood. While the right keywords are incredibly important so are keyword types, in Google this includes broad match, broad match modifier, phrase match and exact match. How you advertise will affect how well your ads do in terms of impressions, clicks and conversions. Figuring out which type of keyword to use is best left to a pro, or your clicks could skyrocket, which cost money, but minimal, if any, conversions will follow.


In addition to figuring out which keywords are best for attracting customers, you'll need to identify the negative keywords that shouldn't be displayed with your ads to prevent unwanted spend. Not using the negative keyword function can cost a business hundreds of dollars or more per month. In one campaign a business was able to reduce the cost per click (CPC) by 25% by utilizing negative keywords.


Optimizing Quality Scores

Every ad created in Google AdWords is given a quality score of one to ten. Ads that receive higher scores will generally appear more often and have a lower CPC. There are numerous things that affect an ad's quality score, including ad copy relevance, keyword relevance, click-thru rate, historical performance and more. The goal is to raise the quality score of all your ads, so they will be more effective. A seasoned adwords expert can do this by completing a number of complicated processes, such as split testing, landing page optimization and keyword matching.


Ad Testing & Revising

The thing about adwords is that it can be changed at any given time in order to keep up with current marketing practices, popular keywords and more. Of course, even if you're just getting started you would want to create superior ads right off the bat. By creating multiple ads that use different headlines and phrasing and monitoring their success, an adwords expert can effectively pinpoint what works and what doesn't for your business.


Adwords Location Targeting

Online advertising is not just for Internet based retailers. If you run a brick and mortar business your ultimate mission is to get people through the door, and an adwords campaign can absolutely do that. Through a combination of geo targeting, landing page optimization and analytical review an adwords pro can eliminate clicks from out of your service area and drive business right to your front door.


Advertising Budgeting

Chances are, if you're reading this you are looking for ways to more effectively manage your advertising budget. When improperly set up or left unmonitored for an extended period of time an adwords campaign you thought was costing you $3 per day may end up costing you $20 per day or more. While there are spending cap options, this isn't always the most effective way to budget your advertising dollars. A properly managed adword campaign, which includes setting conservative advertising bids, can remain well within your budget and produce an outstanding ROI.


Decreases Offline Advertising Needs

Let's face it, phone books, radio and TV spots, billboards, newspaper ads and so on and so forth are quickly falling by the wayside. When somebody wants something, they turn to Google. Launching a successful adwords campaign could increase your sales in such a way you'll likely be able to eliminate many outdated advertising practices that have a much smaller ROI, if it has any at all.


Excellent Google AdWords campaign management is your golden ticket to reduce advertising waste. MORBiZ, a Google Certified Partner, provides high quality adwords campaign management as a part of their all inclusive web presence campaigns for local businesses throughout the country. Using tailored marketing solutions to fit your business' needs, MORBiZ drives customers right to your front door. Give MORBiZ a call at 1-855-2MORBIZ for a free web and mobile business presence evaluation and to learn more about how we can help you save money on advertising costs.

The Importance of Google+ Page Management

By jayg 30 May, 2017

You bought the domain name, wrote some content and launched your site, but have you ever thought, “What is my website doing for my business?” after you went live? Even if your website is beautiful and informative, it isn't going to necessarily help you build your customer base without consistent time and energy. In addition to your current website, or in substitution of it, consider a marketing driven site, as the focus offers so much more than a general build. It's obvious that you want to increase sales, so here's how a marketing website can do that for your small or medium sized business.


Integrated Adwords Campaigns

One of the most important aspects of online marketing in our digital age is taking advantage of Google adwords. Running a market drive website with connected to a Google adwords campaign is going to land you at the top of search results in advertised spots, as well as organic listings.


Set Marketing Budget

When enlisting the help of a hyper local web advertising company you can identify exactly what your monthly or weekly budget will be, ensuring to extra costs. When your campaign is ran by a certified adwords professional you won't have to worry about overspending and you can rest assured you'll be getting great results.


Enhanced SEO

Being found in organic search results is incredibly important. A marketing website will have content crafted by a professional writer who will ensure the most favored search terms are included regularly throughout your site, driving your business to the top of search results. During the website build all metadata and tags will be appropriately cared for, providing even better opportunity to be found. By adding links to social media channels and other outside domains, your current and potential customers will find you without difficulty thanks to your enhanced web presence.


Responsive Website Design

More than half of all web searches are done on mobile devices such as smartphones and tablets, but if your website doesn't fit your customers' screens, they're going to look somewhere else. A marketing website is built to be responsive, meaning it adapts to any screen size for the ultimate user experience. A custom mobile app could also be included in your marketing website package, taking your efforts one step further.


Consistent, New Content

A marketing website built and hosted by an online marketing specialist will receive regular content updates, often through a blog. This keeps your website fresh, giving Google and other search engines reason to continuously index your site, making sure it's being found. The fresh content will also be shared on your social channels, driving customers directly to your site with fun, informative information.


Your website should be a tool that drives business to your storefront, not something that seems to be a hassle. To learn more about building a marketing website reach out to the friendly professionals at MORBiZ. We offer many solutions to increase your web presence and grow your bottom line through online marketing . Give us a call at 1-855-2MORBIZ to request a free web and mobile business presence evaluation, and we'll figure out which tools are right for your needs.

By jayg 30 May, 2017

Paid online advertising works great, when it is properly managed. The most common form of Internet advertising is pay-per-click, which only costs the business when ads displayed in search results from Google and related sites are clicked on. Seems like a great deal, doesn't it? Well, It can cost your business a whole lot more than a missed sale if the campaigns are setup incorrectly, as there are variables including bidding costs for ads to display, keywords and more. Google adwords is a monstrous tool, used by all types of businesses, big and small, around the world to drive traffic to their websites. No matter your location, or your business type, you'll want an adwords professional at the keyboard when it comes to your PPC campaigns in order to minimize advertising waste. Here are six ways a well managed adwords campaign will save advertising money.


Identifying the Right Keywords & Keyword Types

When it comes to adwords, creativity isn't necessarily king. Adwords offers a limited space in order to get a sales pitch across, and those few words needs to offer the information necessary to get a user to click on your ad. An adwords pro will have access to unique tools that will help identify the most searched for terms surrounding your business' products and services, in relation to your city or neighborhood. While the right keywords are incredibly important so are keyword types, in Google this includes broad match, broad match modifier, phrase match and exact match. How you advertise will affect how well your ads do in terms of impressions, clicks and conversions. Figuring out which type of keyword to use is best left to a pro, or your clicks could skyrocket, which cost money, but minimal, if any, conversions will follow.


In addition to figuring out which keywords are best for attracting customers, you'll need to identify the negative keywords that shouldn't be displayed with your ads to prevent unwanted spend. Not using the negative keyword function can cost a business hundreds of dollars or more per month. In one campaign a business was able to reduce the cost per click (CPC) by 25% by utilizing negative keywords.


Optimizing Quality Scores

Every ad created in Google AdWords is given a quality score of one to ten. Ads that receive higher scores will generally appear more often and have a lower CPC. There are numerous things that affect an ad's quality score, including ad copy relevance, keyword relevance, click-thru rate, historical performance and more. The goal is to raise the quality score of all your ads, so they will be more effective. A seasoned adwords expert can do this by completing a number of complicated processes, such as split testing, landing page optimization and keyword matching.


Ad Testing & Revising

The thing about adwords is that it can be changed at any given time in order to keep up with current marketing practices, popular keywords and more. Of course, even if you're just getting started you would want to create superior ads right off the bat. By creating multiple ads that use different headlines and phrasing and monitoring their success, an adwords expert can effectively pinpoint what works and what doesn't for your business.


Adwords Location Targeting

Online advertising is not just for Internet based retailers. If you run a brick and mortar business your ultimate mission is to get people through the door, and an adwords campaign can absolutely do that. Through a combination of geo targeting, landing page optimization and analytical review an adwords pro can eliminate clicks from out of your service area and drive business right to your front door.


Advertising Budgeting

Chances are, if you're reading this you are looking for ways to more effectively manage your advertising budget. When improperly set up or left unmonitored for an extended period of time an adwords campaign you thought was costing you $3 per day may end up costing you $20 per day or more. While there are spending cap options, this isn't always the most effective way to budget your advertising dollars. A properly managed adword campaign, which includes setting conservative advertising bids, can remain well within your budget and produce an outstanding ROI.


Decreases Offline Advertising Needs

Let's face it, phone books, radio and TV spots, billboards, newspaper ads and so on and so forth are quickly falling by the wayside. When somebody wants something, they turn to Google. Launching a successful adwords campaign could increase your sales in such a way you'll likely be able to eliminate many outdated advertising practices that have a much smaller ROI, if it has any at all.


Excellent Google AdWords campaign management is your golden ticket to reduce advertising waste. MORBiZ, a Google Certified Partner, provides high quality adwords campaign management as a part of their all inclusive web presence campaigns for local businesses throughout the country. Using tailored marketing solutions to fit your business' needs, MORBiZ drives customers right to your front door. Give MORBiZ a call at 1-855-2MORBIZ for a free web and mobile business presence evaluation and to learn more about how we can help you save money on advertising costs.

By jayg 08 May, 2017

In a time not long ago, seriously, just a few years ago, social media was a mysterious creature taking over the Internet. Now, it is the Internet. Yet many small and medium-sized businesses are still brushing it off, assuming it has no relevance to their day-to-day activities. "It's a tech thing," "It's pointless," "Facebook is for kids," these are actual attitudes of real business owners who are missing out on the glory of social.


Social media encompasses Facebook, Twitter, the ever-important and often underused Google+, and numerous other sites, but the aforementioned are the Internet's Big Three. These are the sites that are fighting for your business. Lucky for you, they're all free at the basic level, and that is a perfect level to be at. Using social media is critical to your business' overall online presence and it continually assists with your SEO, which means people will find you online and use your products and services offline. Here are four ways using social media will benefit your business.


Social Searches & Recommendations

People often use sites like Facebook to ask for recommendations from friends and use the search bar to look up local businesses. If you are not using social media you won't be a part of these important conversations and search results. The more present you are online, the better chance you have of being "checked in" at and getting a thumbs up.


Outsource Your Link Building

Your business website likely has a blog, or at least a page that gets updated regularly with discounts or special offers. While having a routinely updated blog itself is great, as this helps Google know your website is as active as ever, that piece of literature you just crafted may not be getting the buzz it deserves. By creating and using social channels, including Facebook, Twitter and Google+, you will have a platform to distribute your new content. When you post a blog link on social media it invites people directly to your website. Not only will your followers see this blog that links to your website, but many of them may share or retweet it, giving a brand new audience an introduction to your business. If you write a piece that really heats up the Twittersphere you can count on your website getting a lot visits, which often translates into sales. Links shared by actual social media users also help search engines find relevance in your website, which boosts your search rankings. More on that below.


Improve Your Search Engine Ranking

Social media pages and postings are indexed by search engines, meaning they can show up in search results. To ensure they do it is important to use keywords when writing your social media biographies. Linking from your website to your social channels also helps search engines find relevant information about your business, again helping to boost your search ranking. This is exceptionally true when linking from your website to your Google+ page, as a large majority of Internet searches are done on Google and Google loves it when you use their products. As mentioned, the more that content which links to your website is shared, the better chance is has of helping your website show up in search results.

By jayg 10 Apr, 2017

Nearly one-third of the time people spend online involves watching video. Granted, a large portion of that is of baby goats and kittens, but many other people are engaging with videos about local businesses while they are searching for products and services they need everyday. If you've yet to dive into video marketing you're not connecting with hundreds or even thousands of potential local customers. With video more affordable than ever, now is the time to take advantages of these amazing video marketing benefits.


Higher Google search results

Google sees as much as 70 percent of all online searches and since Google owns YouTube, their search results prioritize websites that have a YouTube embedded video. Some studies show that a website is 53 times more likely to show up as the first result on Google if it has an embedded video.


Off page SEO

When properly uploaded and distributed through a variety of video hosting sites your business' video introduction becomes a key piece of off page SEO. A properly uploaded video includes a well written and keyword rich title and description, as well as tags, which helps search engines index your video so people see it when looking for your services online.


Spend more time on page

In many cases people will leave a website without spending more than 15 seconds on a page. This is because they're searching for easy, direct answers about a business, which is exactly what video provides. A website that offers a video introduction could see visitors stay as much as 88 percent longer than on a page that does not.


Engagement & Clarity

Not only will the video encourage people to spend more time on your website but they will also engage with the page. After watching your video they're more likely to visit pages, other than your site's homepage, in order to discover more about your products and services because they'll feel more connected to your business. You don't need special effects and puppies to make an engaging video, just honestly, great imagery and a clear description of your business.


Proven to increase sales

All of the above, the increased time on the page, the engagement, the heightened search results, all translate into increased sales for your business. Providing a video introduction of your SMB allows people to better understand what you do and sell, making them as much as 74 percent more likely to use your products or services.<br><br>


Video isn't the future, it's now! Missing out on video means you're missing out on customers. To learn more about the benefits of video marketing or to create an affordable marketing video of your own get in touch with the leading web marketing experts at Morbiz. We offer extensive Internet marketing tools that are designed to engage with potential customers that live in your community. We work hard to boost your business' recognition. Call Morbiz at (855) 266-7249 to get started on your Internet marketing video or to find out more about all of the other ways we can improve your business' web presence!


By jayg 10 Apr, 2017

You may think you have your bases covered if you've got a website, Facebook and Twitter for your small or medium sized business, but if you're neglecting Google+ (Google Plus), you're really missing out on some prime opportunities. While simply signing up for Google's social network is beneficial in its own right, actually using it, and using it right, can send your business straight to the top, helping you be found by people in your community searching for the services you offer. With more than 343 million active users, Google+ falls quite short of Facebook's total users, but nearly 75 million more people use G+ than Twitter on a regular basis. In order to reach millions of potential customers you may otherwise miss you need to be active on your business' G+. Letting a marketing professional handle your G+ management is a surefire way to unlock all of the benefits of Google+  in order to see heightened results, as they will utilize quality content to help more people find your business in multiple ways.

Higher organic search results

Google loves it when you use their own tools. As an active and verified Google+ member Google will automatically list your business higher in search results. With nearly 70 percent of all Internet searches conducted on Google, signing up for and using G+ is the simplest way to increase your search ranking.

Increased off page SEO

It is crucial that your website is search engine optimized (SEO) to help boost your rankings in search results on all search engines, but an active Google+ page can assist with off page SEO. Off page SEO is optimized content that isn't on your website, but directs people to it. Anything that is posted on your Google+ business page is immediately indexed by Google, meaning that particular content can be found in search results, even if the website itself isn't. This is great, especially if you're letting an Internet marketing team handle your G+, as they will fill your page with valuable content and links to your business' website, putting more customers at your doorstep.

Encourage reviews

Reviews, reviews, reviews. In the age of the Internet, they seem to mean more than anything, even "Best Of" awards from local and regional organizations. Google will look at your site's reviews and +1s, the Google version of the "Like," to assist with search rankings. Your G+ manager will encourage your customers to leave positive reviews, helping you to show higher in Google search results.

Increased local results

As a business that relies on customers walking through the door it is crucial that you show up in local search results. An active and verified Google+ page includes address verification, which allows Google to know your location and point people in your area to your business when searching for the services you provide.

Simply put, if you're not using Google+, your business is missing out. To learn more about the benefits of G+ page management by an expert web marketing team get in touch with Morbiz. We offer numerous tools, including G+ management, to heighten your business' web presence and increase your bottom line. Give the friendly and knowledgeable Morbiz team a call at (855) 266-7249 to get started with your professional Internet marketing campaign.


By _dm_templates 13 Mar, 2017

Launching a Google pay-per-click (PPC) campaign is one of the best ways to get your small business the online exposure that it needs to thrive. As part of this campaign, you will only pay for the amount of traffic that your site actually gets, based on the individual clicks that the ad receives. In today’s advertising climate, it is crucial that you have an effective strategy for maximizing your online visibility. In this realm, PPC campaigns have become a top choice for small business owners across the nation for a number of reasons. Here’s a look at the major benefits of a Google PPC campaign.


Target Specific Audience

A PPC campaign will afford you the opportunity to reach exactly the type of clientele that is likely to need your services. Through keywords and target demographics, including age and location, you’ll have control over the types of Google searches that will result in your website appearing as one of the top results. This is particularly important for localized searches, as you want to be sure that your site is fully visible to those living in your community.

User-Friendly Analytics

Through your Google PPC campaign, you’ll be able to easily measure the benefits that it is providing you. You’ll be able to see the number of clicks that you’re receiving, and measure this against the profit that the campaign is generating.

Customized Budgeting

There are no restrictions on how much or how little you can spend on your campaign. You’ll decide how much you want to pay for each click and how much to invest in a particular ad campaign.  Once you’ve launched your Google PPC ads, you’ll be able to clearly see your return on the investment, and then subsequently determine the best path forward in regard to your advertising budget.

Instant Impact

Upon completion of building out a Google Adwords campaign, your ads will immediately start showing on Google Search.  This will get you the immediate exposure that you want, and the instant results that you need. With more and more companies launching pay-per-click campaigns, you don’t want your business to fall behind.

If you’re interested in Google PPC advertising it is best to consult with an online marketing expert that can help you optimize your campaign. For PPC campaign optimization, contact Morbiz at (855) 266-7249. Feel free to call a Morbiz representative today so you can develop the best strategy for maximizing your online exposure!

By _dm_templates 10 Mar, 2017
These days, customers are often on-the-go when they seek out a particular business or service. When a customer turns to their phone and searches for your business, it’s of great consequence that you have a well-built mobile app. This could very well make the difference between a customer choosing you versus another local competitor. The app will build important connections between you and your clientele, and it can potentially help to keep you in better contact with your employees regarding current promotions and sales efforts. In today’s online world, you need to make sure that you optimize your presence in many arenas, and a mobile app is big step forward in that direction. Here’s a look at the top benefits of having a mobile app for your business.

Enhanced Customer Experience

There are a number of great ways that your mobile app will create a better online experience for your customers. For one, the app will have quick contact features, allowing clients to conveniently reach out to you through phone or email with just a single click. Additionally, this will provide hassle-free appointment making and easy-to-follow directions.

Customer Retention Using a Mobile App

To keep your customers coming back time after time, you have to innovate and incentivize. There are several ways that your mobile app can boost customer retention, including:

     Loyalty Rewards Programs - Your app can feature an electronic punch card, which will motivate you customers to return until the card is filled, at which point they’ll receive a significant perk. By having this on your app, your customer can’t lose it, and you know they’ll always have it with them.

     Push Notifications - A mobile business app will allow you to contact your customers en masse when you want to make an announcement. Your customers’ phones will buzz when the notification is sent out.


Attract New Customers with a Mobile App

Finding new clients is a never-ending pursuit, and having a mobile app will provide you a valuable tool in building up your customer base.

    Referral Programs - On your app you can feature referral programs that reward current customers for bringing new ones into the fold.

    Special Offers - These exclusive deals will help to boost enticement and excitement for first-time customers.


If you’re interested in building your web presence for on-the-go customers, it’s best to consult an online marketing firm that specializes in mobile app construction. To create a mobile app for your business, contact Morbiz at (855) 266-7249. Feel free to call up a Morbiz representative today to start building a better online relationship with your on-the-go clientele!

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