Why Most Small Business Websites Don’t Work (and How to Fix Yours in One Week)

When building a strong digital presence, business owners often focus on keywords, backlinks, and content marketing. While these are essential, one powerful tool often gets overlooked: internal links. At MORBiZ, we take a comprehensive approach to search marketing to ensure a successful site. Here’s what you need to know about internal links and their relation to search engine optimization. What Are Internal Links? Internal links are hyperlinks that connect one page of your website to another. They create a clear path for visitors and search engines to follow, helping them understand how your content is related and organized. How Internal Links Improve SEO A strong internal linking strategy boosts SEO in several ways: Improved Crawlability – Search engines can easily navigate your site, ensuring important pages are indexed. Keyword Relevance Linking with keyword-rich anchor text strengthens topical authority. User Engagement Visitors discover related pages, keeping them on your site longer. Page Authority Distribution Internal links spread SEO value across your website, lifting rankings for multiple pages. Enhancing User Experience Internal links don’t just help search engines—they guide real people. Whether it’s connecting a blog post to a service page or linking between product categories, well-placed links make navigation intuitive and seamless. This keeps customers engaged and more likely to convert. How MORBiZ Builds SEO-Friendly Websites At MORBiZ, we design websites with internal linking strategies built into their foundation. Our team ensures your site is structured to maximize both visibility and usability. From linking blogs to service pages to creating location-based navigation, we craft a site map that helps your business stand out in search results while delivering a smooth experience for your customers. A website should be more than just attractive, tt should be a growth tool. By partnering with MORBiZ , you’ll gain a search-friendly site that helps your business rise above the competition. Give us a call at or use our simple contact form to learn how we can strengthen your digital presence.

Running a small or medium-sized business means wearing many hats: owner, operator, marketer, and often, receptionist. But missing a single phone call can mean losing a valuable customer or lead. That’s where MORBiZ Live Lead Assist comes in, providing businesses with a professional call answering service designed to increase conversions, capture leads, and keep customers happy. Should you invest in a call answering service for your business? Here’s what you need to know. Effective Customer Communication Customer communication is the backbone of any successful business. With Live Lead Assist, every call is answered by a real human, not a bot, who delivers a warm, personalized experience. Our team goes beyond basic call answering, ensuring new and existing customers receive thoughtful, helpful service that makes your business stand out. How Live Lead Assist Helps Your Business Thrive When you partner with MORBiZ, you get more than just call coverage. You gain a virtual sales agent that works tirelessly on your behalf. Here’s how: Custom Messaging Every interaction is tailored, with messaging that reflects your brand and meets customer expectations. Schedule Management & Call Screening We manage your schedule in real-time and filter out spam or time-wasting calls, so you only spend time on what matters. Lead Capture & Escalation Our team collects vital customer details and follows your escalation protocols to ensure important calls reach you directly. Comprehensive Call Logs Review detailed records of past interactions to stay in the loop and follow up effectively. Live Lead Assist from MORBiZ With Live Lead Assist, your office hours are customizable, so your business never misses a call, even after-hours. Every customer is greeted professionally, every lead is captured, and every opportunity is maximized. For small and medium-sized businesses, this means fewer missed opportunities, more conversions, and the freedom to focus on what you do best: running your business. Contact MORBiZ today to learn more about this exciting medium and small business phone answering service and to get a personalized quote for your business!

MorBiz is launching the Give Back Campaign aimed at helping one small business get the online visibility they deserve! We will be giving away a free, custom-built websites to the winning business in need. Many small businesses are driven by passion and community spirit, but they often lack the resources or technical skills to establish a strong online presence. MorBiz wants to change that. By offering their time and expertise, the team at MorBiz hopes to support the shops, services, and stories that make our neighborhoods great. Here’s how it works: Anyone can nominate a small business, including themselves, that could benefit from a new or improved website. Nominations are open until October 1, 2025, and the selected business will be announced on October 10, 2025. Who should you nominate? MorBiz is looking for small businesses that: • Don’t have a website, or have one that’s outdated or difficult to use • Contribute meaningfully to their community • Need help getting noticed online • May not have the budget, time, or skills to build a site themselves What’s included: The chosen business will receive • A professionally designed, easy-to-manage website • One year of free hosting and basic support • Assistance with gathering and presenting content There’s no catch, no upsell, just a genuine effort to uplift small businesses doing great work. CLICK HERE to nominate a business today and help them get the visibility they deserve.

Your website should be more than just a digital business card, it should be a lead generator, a customer service tool, and a 24/7 salesperson (whether you’re open 24/7 or not!) all in one. For many small business owners, the challenge isn’t just getting online, it’s making sure the site actually works to attract and convert customers. The key? A smart, user-focused design backed by the right technical elements to boost visibility and trust. Here’s what every small business website needs to have to be successful. Clear, Optimized Content Your website content should do more than describe your business — it should speak directly to your audience’s needs and include the keywords they’re searching for. Quality content that’s tailored for both users and search engines helps your site get found on Google and keeps visitors engaged. From service pages to product descriptions, every word should be clear, helpful, and optimized. High-Quality Images and Visuals Great visuals not only make your site more appealing, they also build trust and tell your story. Whether it's crisp product shots, images of your team in action, or professionally designed banners, high-quality images help create a polished and professional look. Don’t forget to include alt text, it’s essential for SEO and accessibility. Easy-to-Navigate Structure Your website should be easy to use on any device. A simple menu, clear call-to-action buttons, and intuitive page layout go a long way in making visitors feel confident as they explore your offerings. If a user has to work to find information, they’ll likely move on to a competitor. SEO Essentials Search engine optimization doesn’t stop at keywords. A strong website includes backend SEO like fast load times, secure hosting (HTTPS), optimized meta titles and descriptions, and proper heading structures. Even image file names and alt text matter. A well-built site ensures all of these factors are in place from day one. Ongoing Content with a Blog A blog isn’t just for news. It’s a powerful SEO tool. Regular posts give search engines more pages to index and more opportunities for your site to appear in search results. Blogs also let you showcase expertise, answer common questions, and boost your brand’s authority over time. Responsive Design With most web traffic now coming from mobile devices, a responsive design is a must. Your site should look and function just as well on a phone or tablet as it does on a desktop computer. This not only improves user experience, but it’s also a ranking factor for Google. At MORBiZ, we specialize in building websites that check every box. From responsive design and SEO best practices to compelling content and conversion-focused layouts, we do it all for our clients, giving them a foundation for digital success. If your small business needs a website that works as hard as you do, contact MORBiZ to get started.

Short-form video, like Facebook and Instagram Reels, is one of the most powerful tools available to small businesses today. These bite sized clips, often around just ten seconds like, can have a major impact. Here’s why adding short form video to your digital marketing strategy is a must. Increase Your Reach Social media platforms are prioritizing video content, especially short clips. That means your videos are more likely to appear in user feeds, exposing your brand to new potential customers organically. Boost Engagement Short videos are easy to watch and quick to share. They grab attention, drive likes and comments, and keep viewers connected with your brand, perfect for sparking conversations and staying top of mind. Drive More Traffic Well-placed calls-to-action in your videos can guide viewers to your website, landing pages, or storefronts. Short-form content helps bridge the gap between online engagement and real-world sales. Showcase Your Brand Personality Short videos offer a creative, authentic way to tell your story. Highlight products, services, team members, customer testimonials, or behind-the-scenes moments—anything that helps your business stand out. Easy, Affordable Production You don’t need a big budget to make a big impact. By partnering with MORBiZ, we can help you accelerate your digital footprint and drive real traffic, all at a budget that makes sense for you. While we encourage you to share your own photos and videos with us, in many cases, we don’t need a single thing from you to create video content that leaves a lasting impression. Affordable Social Media Video At MORBiZ, we specialize in helping small businesses build strong digital presences . Our team makes it easy to create and launch short-form videos tailored to your brand. From planning to publishing, we handle the hard part—so you can focus on running your business. Contact MORBiZ today to develop and execute a short-form video strategy that works.

These days, video marketing is one of the most effective ways for small businesses to connect with local customers. At MORBiZ, we offer professional video marketing services designed to boost your online presence, improve your website’s SEO, and help you stand out in a crowded market. Why Small Businesses Need Video Marketing Video content is no longer optional. YouTube is the second-largest search engine after Google, with millions of users searching for local services, products, and businesses every day. If your business doesn’t appear in those search results with engaging video content, you’re missing a major opportunity to get discovered. Video also keeps visitors on your website longer, increases trust, and improves conversion rates. With MORBiZ video marketing, your business will not only get found more easily online but also make a lasting impression that encourages potential customers to take action. Our Video Marketing Services MORBiZ offers two affordable, high-quality video marketing options for small business owners: Signature Spotlight Video This dynamic option combines a professionally written voiceover with real footage of your business or high-quality stock video. We’ll guide you on how to capture usable video with your smartphone, and then our team will turn it into a polished, engaging marketing video that showcases your services, team, or customer experience. This is perfect for businesses that want to build trust and tell their story visually. Photo Story Video If you don’t have video footage but do have quality photos of your business, the Photo Story is an excellent choice. We transform your images into a captivating slideshow with professional narration and music. It’s a fast and impactful way to turn still photos into a compelling visual presentation that promotes your brand. Improve SEO and Drive More Leads Every MORBiZ video is hosted on YouTube, optimized with SEO-rich descriptions and clear calls to action, and embedded directly into your website. This dual presence improves both off-site and on-site SEO, helping your business rank higher on Google and keep website visitors engaged. Start Your Video Marketing Strategy Today Video marketing helps small businesses get found, get remembered, and get chosen. Contact MORBiZ to learn more about pricing and how our video marketing services can help grow your business online. Let’s put your business in the spotlight!

We’re excited to share a brand new video about Google Local Services Ads (LSAs). This is our game-changing method of putting your business at the top of Google search results and connect your business with real customers in your area. Watch the video to see how MORBiZ helps roofers, plumbers, electricians, auto shops, and other small businesses maximize LSAs for more leads and better ROI.

Google reviews are a critical factor in building trust with potential customers. They appear on your Google Business Profile and Google Maps, influencing customer decisions and shaping public perception. However, businesses frequently report missing Google reviews. If you’ve noticed your reviews disappearing, here are the top reasons why it may be happening. The User Deleted Their Google Review If a customer decides to remove their review, it will disappear from your profile permanently. The Reviewer Deleted Their Account When a reviewer deletes their Google account, all associated reviews are also removed from the platform. Google Reviews Contain Links or URLs Reviews that include external links are often flagged as spam and automatically removed by Google’s filters. Reviews Were Written by Current or Former Employees Google prohibits employees, past or present, from leaving reviews due to conflicts of interest, leading to their removal. Reviews Contain Inappropriate Language Google enforces strict content policies, and reviews with profanity or offensive content are likely to be taken down. Your Google Business Profile Is Not Verified An unverified business profile may not display all reviews. Ensure your Google Business Profile is properly verified to maintain full visibility. Your Business Listing Is New New business listings sometimes take time to display all reviews, especially if Google is still verifying them. Incorrect Business Information If your business name, address, or phone number is incorrect, reviews may not appear correctly or could be associated with the wrong listing. Your Google Business Profile Is Inactive If you haven’t updated or engaged with your Google Business Profile in a long time, Google may limit the visibility of your reviews. You Have Duplicate Business Listings Multiple business profiles can confuse Google’s system, causing reviews to be scattered or even removed. Google Business Listings Were Recently Merged If Google merges two business profiles, some reviews may be lost in the process, especially if they were associated with the removed listing. Your Business Isn’t Open to Walk-In Customers Google restricts reviews for businesses that operate strictly online or don’t serve in-person customers, which may cause reviews to disappear. Incentivized Reviews Were Removed Google prohibits businesses from offering discounts, freebies, or incentives in exchange for reviews. If detected, these reviews may be removed. A Possible Google Bug Google occasionally experiences glitches that cause reviews to disappear temporarily. In most cases, they return once the issue is resolved. How to Prevent Google Reviews From Disappearing To protect your Google reviews, ensure your business profile is verified, updated, and compliant with Google’s policies. If you suspect legitimate reviews have been removed, you can contact Google Business Support for assistance. But for further guidance on managing your business’s digital presence including Google Reviews, trust the small business digital marketing professionals at MORBiZ. We specialize in hyperlocal web presence to help small businesses thrive online and off. Give us a call at  855-266-7249  or fill out this contact form to learn more or to schedule a free web presence analysis.

For home improvement professionals, flooring experts, roofers, painters, and other contractors, a strong online presence is essential for attracting new clients and staying ahead of the competition. With the Internet being nearly everyone’s first stop when searching for and vetting service providers, it’s crucial to make sure your business stands out. Here are five expert tips to help contractors grow their web presence and turn more leads into loyal customers. 1. Optimize Your Website for Local SEO Your website is the foundation of your digital presence, but without proper optimization, potential customers may never find it. Implement local SEO strategies by using location-based keywords such as “flooring contractor in [City]” or “trusted home painter near me.” Ensure your contact information is accurate and consistent across your site, and create service area pages to target multiple locations. 2. Claim and Optimize Your Google Business Profile A well-maintained Google Business Profile (GBP) is one of the most powerful tools for local contractors. Claim your profile, fill it out completely with accurate business details, and regularly update it with new photos, posts, and special offers. Encourage happy customers to leave reviews, as positive ratings can significantly improve your visibility in local search results. 3. Leverage Social Media to Showcase Your Work Contractors can benefit greatly from using social media platforms like Facebook, Instagram, and even TikTok to highlight recent projects. Before-and-after photos, time-lapse videos, and client testimonials can engage potential customers and build trust. Be sure to interact with followers by responding to comments and messages promptly. 4. Use Paid Advertising to Target Local Customers Google Ads and Facebook Ads allow you to target potential clients in specific geographic areas, ensuring your marketing budget is spent efficiently. Pay-per-click (PPC) advertising can put your services at the top of search results, while social media ads can help you reach homeowners actively looking for renovations, painting, or flooring services. 5. Maintain an Active Blog to Boost Engagement Publishing helpful content on your website not only positions you as an industry expert but also improves SEO. Write blog posts on topics such as “How to Choose the Right Paint Color for Your Home” or “5 Signs It’s Time to Replace Your Hardwood Floors.” Consistently adding fresh, keyword-rich content can help your site rank higher and attract more visitors. Let MORBiZ Handle Your Digital Marketing Running a successful contracting business takes time and expertise, and managing digital marketing on top of that can be overwhelming. That’s where MORBiZ comes in. Just like you wouldn’t recommend your customers to tackle critical projects in a DIY manner, you can rely on our web presence experts to handle the growth of your digital footprint. We specialize in building custom websites, optimizing online profiles, managing paid ad campaigns, and handling reputation management—so you can focus on what you do best: delivering quality work to your customers. Give us a call at  855-266-7249  or fill out this contact form to learn how we can take your business to the next level. We look forward to working with you!