The fourth quarter can be one of the busiest and most competitive times of the year for local businesses. Between holiday spending, year-end projects and customers trying to take care of things before winter arrives, there are plenty of opportunities to generate new business. However, waiting until November to think about your fourth-quarter marketing may mean waiting too long. Here are six digital marketing moves small business owners can make now to enhance your web presence and build your bottom line. Update Your Website Take a few minutes to review your website from a customer's perspective. Are your hours, services, contact information and calls to action accurate? Make sure visitors can quickly understand what you do and how to contact you. Check Your Google Business Profile Your Google Business Profile can be one of the first things potential customers see when searching for your company. Verify your hours, phone number, website and business categories, and add recent photos if yours haven't been updated in a while. Start Building Reviews Now Don't wait until the holiday rush to think about your online reputation. Make asking satisfied customers for reviews part of your normal process. A steady stream of recent reviews can help prospective customers feel more confident about contacting your business. Plan Seasonal Content Think about the questions your customers are likely to ask this fall and winter. A heating contractor might publish information about preparing a furnace for colder weather, while an auto repair shop could discuss winter vehicle maintenance. Useful seasonal content gives you something relevant to share while also building your website's library of information. Review Your Advertising If you use Google Ads, Facebook advertising or other paid campaigns, review what has worked so far this year before increasing your fourth-quarter budget. Put more emphasis on campaigns that are generating actual leads rather than simply clicks or impressions. Make Sure Leads Are Being Followed Up With More traffic doesn't mean much if calls, emails and form submissions are slipping through the cracks. Review how quickly your business responds to new inquiries and what happens when you can't reach a prospect on the first attempt. A successful fourth quarter rarely happens by accident. Making a few improvements now can put your business in a much better position to capture demand during the final months of the year and start the new year with some momentum. If you’d like to discuss your current digital marketing and web presence with the pros at MORBiZ, we’d love to chat. We can provide a free analysis of your online footprint and help you enhance it to drive business in Q4 and beyond. Give our team a call or send us a message to get started with a free web presence analysis .