5 Tips to Get More Plumbing Business Customers

For many people, owning their own business is a dream come true. However, that dream can quickly become a nightmare if you’re unable to attract enough customers to keep the lights on, or in this case, the water flowing. In most metro markets, there is quite a bit of competition for plumbing customers, so how can you earn your fair share? Check out these tips on how to get more customers for your plumbing business from the web presence experts at MORBiZ.
Build a Great Plumbing Website
In today’s marketplace, no matter what sector you’re in, it’s becoming increasingly difficult to do business without a properly built website. The site needs to accurately identify your services, service area and offer quick contact options, such as calling or email forms. It also needs to be secure, aesthetically pleasing and be search engine optimized (SEO) to attract the most possible organic visitors.
Utilize PPC Advertising
A well managed pay-per-click advertising campaign is an effective method of attracting new plumbing customers from your service area. This type of advertising allows a business to bid on specific keywords and search terms that people are most likely to use when seeking plumbing services. With the right set up, this will put the plumber at the very top of search results. At MORBiZ we implement and manage all aspects of Google Ads campaigns, including ad copy, bidding and determining landing pages.
Set Up Social Channels
Social media profiles such as Facebook are another important component of getting new plumbing customers. However, don’t just set it up and forget about it. Being active on your social platforms will maximize their effectiveness. Sharing reviews, job updates, photos and videos can put you in front of potential customers for free and help build your brand and community recognition. There are paid ad options on these networks as well, which can prove lucrative with proper management.
Get More Online Reviews
Reviews on Google are a must have to attract new business. Positive reviews can improve how a plumbing business ranks in search results, as Google wants to provide the highest quality solutions to its users. MORBiZ offers reputation management for plumbers that helps businesses earn positive reviews, in turn improving their search ranking and overall trust score.
Focus on Customer Service
When it comes down to it, it’s hard to beat good old fashioned customer service. Investing in training for your customer service representatives can go a long way in securing new customers for a plumber. Another thing to consider to improve training is recording phone calls, with a message informing callers of such. At MORBiZ, we utilize call tracking numbers to monitor calls for quality and training purposes, as well as ensuring our web presence campaign is beneficial to the plumber.
Whether you want to start a new plumbing business or build up an existing one, getting new plumbing customers doesn’t happen with the snap of your fingers, but with the right web presence partner, growth can be expedited. To learn more about how MORBiZ can help you grow your plumbing business, give our friendly Internet marketing experts a call at 1-855-266-7249 or use this contact form . We would be happy to answer any questions or provide you with a free web presence evaluation to let you know how your business is currently viewed on the Internet.









