Top Reasons Your Google Reviews Might Be Disappearing

Google reviews are a critical factor in building trust with potential customers. They appear on your Google Business Profile and Google Maps, influencing customer decisions and shaping public perception. However, businesses frequently report missing Google reviews. If you’ve noticed your reviews disappearing, here are the top reasons why it may be happening.
The User Deleted Their Google Review
If a customer decides to remove their review, it will disappear from your profile permanently.
The Reviewer Deleted Their Account
When a reviewer deletes their Google account, all associated reviews are also removed from the platform.
Google Reviews Contain Links or URLs
Reviews that include external links are often flagged as spam and automatically removed by Google’s filters.
Reviews Were Written by Current or Former Employees
Google prohibits employees, past or present, from leaving reviews due to conflicts of interest, leading to their removal.
Reviews Contain Inappropriate Language
Google enforces strict content policies, and reviews with profanity or offensive content are likely to be taken down.
Your Google Business Profile Is Not Verified
An unverified business profile may not display all reviews. Ensure your Google Business Profile is properly verified to maintain full visibility.
Your Business Listing Is New
New business listings sometimes take time to display all reviews, especially if Google is still verifying them.
Incorrect Business Information
If your business name, address, or phone number is incorrect, reviews may not appear correctly or could be associated with the wrong listing.
Your Google Business Profile Is Inactive
If you haven’t updated or engaged with your Google Business Profile in a long time, Google may limit the visibility of your reviews.
You Have Duplicate Business Listings
Multiple business profiles can confuse Google’s system, causing reviews to be scattered or even removed.
Google Business Listings Were Recently Merged
If Google merges two business profiles, some reviews may be lost in the process, especially if they were associated with the removed listing.
Your Business Isn’t Open to Walk-In Customers
Google restricts reviews for businesses that operate strictly online or don’t serve in-person customers, which may cause reviews to disappear.
Incentivized Reviews Were Removed
Google prohibits businesses from offering discounts, freebies, or incentives in exchange for reviews. If detected, these reviews may be removed.
A Possible Google Bug
Google occasionally experiences glitches that cause reviews to disappear temporarily. In most cases, they return once the issue is resolved.
How to Prevent Google Reviews From Disappearing
To protect your Google reviews, ensure your business profile is verified, updated, and compliant with Google’s policies. If you suspect legitimate reviews have been removed, you can contact Google Business Support for assistance. But for further guidance on managing your business’s digital presence including Google Reviews, trust the small business digital marketing professionals at MORBiZ. We specialize in hyperlocal web presence to help small businesses thrive online and off. Give us a call at 855-266-7249 or fill out this contact form to learn more or to schedule a free web presence analysis.









