Do People use Computers or Mobile Devices More Often to Browse the Internet?

Over the last two decades the Internet has evolved from a sort of jibbity-jab of will-it-arrive-in-the-mail online retailers, questionable bloggers and never-heard-of-it-before tech companies to the ultimate resource for acquiring just about anything, from trivia knowledge to real estate. No longer are people jumping online to be part of some quirky community, but to find real products and services, including items that have nothing to do with the web.
A successful website will turn those looky-loos into paying customers. To make that happen, it’s important to understand how consumers are viewing your business. We’re not talking about when they arrive on the street, but how they see your business online based on what type of device, such as a computer, phone or tablet, that they use. Why is this important? Because screen size matters when creating a positive online experience.In 2019, 53 percent of web browsing occurred on mobile devices such as tablets and smartphones, with the majority of that occurring on the later handheld oracle. All this is to say that if your business website is not optimized for mobile, you are almost certainly losing customers.
Mobile Vs. Computer Conversion Rates
While more people are browsing the web on mobile devices, those who are still using computers convert to paying customers at higher rates. One 2019 study by BraodbandSearch found that desktop and laptop users had a conversion rate of 4.14 percent. For tablet users, that dropped to 3.36 percent and fell to 1.53 percent for those using smartphones. What this tells us is that people on computers are more likely seeking products they need immediately, while smartphone users are more passively shopping. That said, it’s easy to look at these numbers and understand how important it is to develop a responsive website, as customers will appear across the device spectrum.
What’s More Important, Desktop Websites or Mobile Websites?
For users, there are plenty of advantages to being able to surf the web on their phone, primarily convenience. However, small screen size and constant interruptions can make using a phone less appealing. The advantage of using a computer is generally an improved experience, as many websites are initially built on a desktop, setting a user experience (UX) precedent for other devices. The disadvantage is of course size and connectivity, which limits where and when someone can use the device or browse the web on one.When looking at how people use the Internet, one point of data that is easy to see is that there are users who surf the web using all types of devices. This points to a need for creating a responsive website for your business.
A responsive website is one that automatically adapts to the size of a screen. Creating such a site is no easy feat, especially for someone without web building experience. To create such a site for your business, it is wise to parnet with an experienced web developer, such as the professionals at MORBiZ. Our
small business Internet marketing experts build unique websites for all types of B2C and B2B business that offer real world services and often have brick and mortar locations. To learn more about how our team can enhance your web presence, or to request a quote for the cost of a new website for a business, don’t hesitate to call us at
855-266-7249 or fill out this
contact form. The entire MORBiZ crew looks forward to helping your business grow online and off.










