What is the Job of your Business’ Website?

The web has come a long, long way in the past 20 years, even the past five really. In the dotcom era it seemed a basic website with some flashy graphics would get anyone to buy just about anything. Hey, if it’s on the Internet, it must be true, right? Not so much anymore. For your small or medium sized business your website is often the first place potential customers will begin to interact with your company. When someone has a problem they don’t have the solution for, such as car trouble, they’ll turn to the Internet for help. The Internet, let’s just say Google, on the other hand, will point them to you, assuming your website it properly developed and cared for. Let’s go through the process of being a potential problem solver to a well-reviewed job well done.
It gets you found
It takes more than just a website to be found in Google search. Your website needs to be functional, responsive (meaning it adapts to the screen size of the device it is being viewed on) and well written. Bonus points for setting up a Google Adwords account. Search engine optimization (SEO) needs to be completed throughout the website to ensure every available route to your website is opened. This is done in content and behind the scenes in tags and metadata, which is handled by the builder of the site.
It educates your existing and potential customers
The content on your website needs to provide quick, clean answers to the viewer’s questions. Can you solve their problem? That is really what they are there to find out. The content should detail your services and products in a clear manner, giving direct information. Your main products and services should also be the website’s page names.
It builds trust
A properly functioning website is key to building trust. Not only will the viewer be reading about your services, but they’ll be bouncing between pages and likely on and off your site. If it fails to load or has other glitches, you can kiss that sale goodbye.
It helps them connect
While it may seem easier for someone to pick up the phone and call you, they’ll likely need to visit your website to get the contact information. However, not everyone enjoys talking on the phone so you should offer alternative methods of communication, such as a chat or an email contact form. The former allows you to obtain their email address, giving you the opportunity to reach out via newsletter in the future.
It is a means of conversion
On many SMB websites a conversion isn’t always a direct sale but instead a phone call or an email. This gets that customer in direct contact with you, allowing you to close the deal!
Before anyone even steps outside their house they will have already done plenty of research on local businesses that can solve their current dilemmas. Does your website answer their call? It certainly will if you leave your business website development to the experts at MORBiZ. Our team can handle all aspects of your online presence, from your Google Adwords campaign to Facebook and Twitter, not to mention your gorgeous new website and even a handy mobile app. To learn more about how MORBiZ can help you thrive in the online world in order to make sales in the real world give us a call at 1-855-266-7249. We look forward to being your SMB web marketing team.









